This position is for fall quarter ESRM 320 (Marketing and Human Resources from a Sustainability Perspective), an online course. The TA position is for a total of 220 hours per the union contract.
ESRM 320 Description and Learning Objectives
Marketing and Management. In ESRM 320, we explore two of the two primary business dimensions: marketing and human resource management (companion course ESRM 321 explores finance and accounting). Marketing refers to promoting, pricing, and distributing new and existing products and services that are aimed at satisfying consumers’ wants, needs, and objectives. Human resource management refers to developing, managing, and motivating human capital and resources. Sustainability. Refers to integrating environmental, social, and financial elements in order to meet the needs of people today without compromising Earth’s capacity to provide for future generations. Integrating these three is called the triple bottom line. In ESRM 320 we explore the meaning and importance of sustainable business practices, and the context for this exploration is extracting, assessing, and interpreting data in corporate sustainability reports.
Learning Objectives (at the end of this course, students should be able to do the following):
- Explain the vocabulary, concepts, and models of marketing, human resources, and sustainability
- Summarize how a market orientation and commitment to sustainability can enhance customer and employee satisfaction
- Describe how consumer markets are segmented, targeted, and products positioned to satisfy individual, government, and business consumers’ wants and needs
- Compare techniques for creating value-added products, services, and ideas; valuing environmental and social externalities and managing traditional pricing; developing distribution strategies and “greening” the supply chain; and creating and implementing promotion campaigns
- Define managerial and leadership styles and theories of motivation, persuasion, and influence
- Summarize the human resource process of recruiting, interviewing, hiring, training, motivating, and evaluating employees
- Describe sustainability reporting and the GRI indicators for measuring sustainability performance
- Assess real world sustainability performance using corporate sustainability reports and GRI indicators
- Analyze and interpret sustainability performance data
- Know how to use Excel spreadsheets
Mandatory for the TA Position
1) You are not in a UW fee based tuition program. Fee based tuition programs charge more tuition than traditional tuition programs, and the UW TA tuition waivers only covers traditional tuition program costs.
2) You are available to work TU and TH ~4 pm to 8-9 pm (i.e., have no courses scheduled or commitment on those days and times).
3) Are in Seattle, not out of town during the fall quarter TA contract period (9.16 through 12.15).
Required TA Experience, Knowledge, and Skills
1) Have been a UW TA (for in person or online courses)
2) Have experience with UW’s Canvas Learning Management System
3) Have taken a business or economics course(s)
4) Have taken a sustainability or environmental science course(s)
5) Have graded essay exams
Desired TA Experience, Knowledge, and Skills
6) Have been a UW TA for an online course
7) Have taken a marketing courses(s)
8) Have taken a human resource courses(s)
9) Have taken an environmental science or sustainability course(s)
10) Are familiar with the GRI (global reporting initiative) sustainability reporting framework and indicators (EC, EN, HR, LA, PR, SO)
11) Are familiar with corporate sustainability reports that follow GRI reporting principles
12) Have set up and conducted a live, online Canvas Conference with students
13) Have set up and modified quizzes in Canvas
14) Have used Speed Grader in Canvas
15) Have used Turnitin for grading papers
16) Have created multiple choice and essay exams
17) Have conducted research (any type)
18) Have collected secondary data
19) Have analyzed quantitative data
20) Have interpreted analyzed data (written a related paper, article, thesis)
21) Have created formulas in Excel spreadsheets
How to Apply and Application Review and Interview Timeframe
Email your application materials (linked here, along with the course syllabus — use a UW NetID to access) to Dr. Dorothy Paun (email@example.com) on or before 5 pm on Thursday, August 6. Application packages will be reviewed and interview candidates chosen on Friday, August 7. Online TA interviews will take place on Saturday August 8 and Sunday August 9. The position will be offered on Monday, August 10.